Hoax Parfum (noun): A fragrant mirage, where your nose weaves a tale so vivid, your eyes are left searching for proof.
Projects
“green stems”
“green stems”
"lipstick on suede"
"lipstick on suede"
“invisible timepiece”
“invisible timepiece”
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SALA Tsu Lange Yor
A green orchid fragrance for Tsu Lange Yor celebrating new life
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Die Hot With a Vengeance
Fragrance merch for Sable Yong’s debut book
About Hoax
Welcome to Hoax Parfum
We’re an olfactive design house from NYC, here to make the art of fragrance accessible.
Founded in 2023, Hoax Parfum was born to shake up an industry that often caters only to big brands with even bigger budgets. Armed with years of experience and a passion for scent, we’re rewriting the rules of perfumery—creating a space where anyone can bring their story to life through fragrance.
Our boutique approach means every client gets a front-row seat to the fragrance-making journey. We don’t just make perfumes; we make partners. Together, we’ll sniff out your scent and guide you through the entire process, no expertise required.
What We Do
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Our bread and butter is perfumery. We work with you to create a bespoke fragrance that captures your story.
Whether it be an ambient scent to add an invisible layer of branding to your space or a perfume, we’re here to make your vision a reality.
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Are you new to the world of fragrance and don’t know quite where to begin?
We get it.
We offer consulting for brands just starting out to help you get your fragrance product to market. We specialize in finding low-MOQ solutions for small brands.
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We offer low-MOQ in-house fill and finishing options for those brands looking to start very small. All fill and finishing is performed in studio, by us, with the highest level of care and attention.